> For the complete documentation index, see [llms.txt](https://docs.api.market/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.api.market/seller-docs/api-seller-console.md).

# API Seller Console

The **Seller Console** is your home base on api.market. It is where you connect your API, turn it into a product, set your prices, and track your sales — all from one place.

<div data-with-frame="true"><figure><img src="/files/OhCTg0Rb77ene5MXNgcj" alt=""><figcaption><p>Seller Console dashboard with the setup checklist</p></figcaption></figure></div>

{% hint style="info" %}
💡 **New here?** This guide walks you through setup one step at a time. You do not have to finish in one sitting — your progress is saved, so you can pick up where you left off.
{% endhint %}

### 🚀 How api.market works

api.market sits between your API and the developers who use it. You publish your API once, and the platform handles the hard parts — sign-up, API keys, billing, rate limits, and routing — so you can focus on building.

<div data-with-frame="true"><figure><img src="/files/xAODaBnLyUtHjPFmoVJb" alt=""><figcaption></figcaption></figure></div>

api.market takes care of:

* **Authentication** — customers generate and manage their own API keys
* **Billing** — invoices, payments, and payouts run through Stripe
* **Analytics** — usage tracking across every product and customer
* **User Portal** — a ready-made portal where developers self-serve
* **API Proxy** — requests are securely routed to your backend

### 🏢 Step 1 — Create your organization

Your **organization** is your store on api.market. Every product you sell lives inside it, so you need one before you can import an API.

1. On the Seller Console, click **Start** next to **Create organization** — or use **+ Create Organization** in the sidebar.
2. Enter a name for your store (for example, SmartAPI). Keep it under 16 characters.
3. Click **Create Organization**.

<div data-with-frame="true"><figure><img src="/files/ykCbt0VkMILYA4AVf5Kl" alt=""><figcaption></figcaption></figure></div>

Once created, you land inside your new store. Your organization name shows in the sidebar dropdown, so you can switch stores if you run more than one.

### 📊 Your Store Overview

Inside your organization, the **Overview** page is a quick snapshot of how your store is doing:

| Card                     | What it shows                             |
| ------------------------ | ----------------------------------------- |
| **Products**             | How many API products you have created    |
| **Published**            | Products that are live on the marketplace |
| **Users**                | Developers who have subscribed            |
| **Active subscriptions** | Customers currently paying                |
| **Total revenue**        | Your earnings so far                      |
| **API calls**            | Total usage across your products          |

<div data-with-frame="true"><figure><img src="/files/LvktWBegldZg1qES3dLv" alt=""><figcaption></figcaption></figure></div>

This becomes your day-to-day dashboard once setup is done.

### 🗺️ Your setup journey

Work through these pages in order. Each one explains a step in detail with screenshots.

1. [**Importing an API Source**](/seller-docs/importing-an-api-source.md) — upload your OpenAPI (Swagger) file so api.market knows how to reach your backend.
2. [**What Is an API Product**](/what-are-api-products.md) — turn your source into a listing with a title, description, and the URL customers call.
3. [**What Are Pricing Plans**](/seller-docs/what-is-a-pricing-plan.md) — decide how customers pay: a monthly subscription or pay-as-you-go.
4. [**Submitting for Review**](/seller-docs/submitting-for-review.md) — send your finished product to the api.market team for approval.
5. [**Adding Payout Details** ](/seller-docs/adding-payout-details.md)— add your bank or PayPal details so you get paid.
6. [**Adding Store Details**](/seller-docs/adding-store-details.md) — name and brand your store so customers recognize you.

{% hint style="info" %}
💡 **Tip:** Use the sidebar links under **Manage APIs**, **Sales**, and **Settings** to jump straight to each step.
{% endhint %}

### ✅ You are all set

When every step is done, the Seller Console shows **"Your store setup is complete."**

<div data-with-frame="true"><figure><img src="/files/ztjcHs1RglKECgRnIghG" alt=""><figcaption></figcaption></figure></div>

{% hint style="success" %}
🎉 **Congratulations!** Your store is live. Developers can now discover and subscribe to your API.
{% endhint %}

### ❓ Need help?

* 📖 **Docs** — link on your store Overview page
* 💬 **Chat support** — the blue chat bubble in the bottom-right corner
* 📅 **Schedule a call** — from the Seller Console welcome card

***

**Next →** [Importing an API Source](/seller-docs/importing-an-api-source.md)