What is an API Product?
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An API product is the listing customers see and subscribe to on api.market. Your API source is the technical connection to your backend; the product is the public page — with a name, description, pricing, and the endpoints you choose to expose.
What it is
Your OpenAPI spec + backend connection
The marketplace listing
Who sees it
Only you
Customers on api.market
Contains
All endpoints from your spec
Selected endpoints, pricing, and copy
You always import a source first, then create one or more products from it.
You can start two ways:
From API Sources, click Create Product on the green banner.
From Manage APIs → API Products, click Create Product.
The API prefix / product slug becomes part of the URL customers call. Use lowercase letters, numbers, and hyphens, and keep it short and descriptive.

⚠️ Important: You cannot change the slug after the product is created, so choose it carefully.
After creating the product you land on Product Settings. A publishing checklist at the top tracks what is left to do:
1. Product details
Title, subtitle, and description
2. Pricing plans
At least one plan
3. Submit for review
Unlocks after steps 1 and 2

Fill in:
Title — a clear, catchy headline for your product page.
Subtitle — a one-line summary (max 160 characters).
Description — the full product page, written in markdown. Add features, examples, and FAQs, or click Generate with AI for a starting draft.
💡 Tip: Use Preview Product (top right) to see exactly how your listing looks to customers, and click Save as you go.
When your details are filled in, step 1 of the checklist turns green.
Next → What Are Pricing Plans
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